It was just a matter of time before Kenny Chesney started concocting his own rum. And now, with the help of Constellation Spirits in Chicago, he will. It will be the company’s first celeb partner, and Chesney will help in developing and marketing the rum, according to the Chicago Tribune. And while his name will not be on the label, the company says, “It’s a brand that he will endorse, a brand that he will consume.” No word on what this deal will do to his Corona beer tour sponsorship, although the Corona brand is part of Constellation Spirits’ parent company. Can you endorse two boozes at once, without getting labeled as an over-the-top partier? If anyone can, Chesney can.